Many people resist things they don’t fully understand, and that’s how many of my clients initially feel about WordPress. As they become more familiar with it, and see what it does for their marketing, they do become converts, very quickly.
WordPress Is Search Engine Friendly
Search engines love WordPress and there’s a good reason for that. The WordPress developers made sure their software would be search engine friendly. Because of that, search engines are able to easily crawl WordPress blogs to index your content. Then be sure to write some original content.
Pinging Your Blog
Pinging is by far one of the best features of WordPress because it tells a web blog tracking system that your blog has been updated. These pinging services are like search engine spiders for blogs. It’s one of the fastest ways to tell the world that you’ve got new content. Find as many pinging services as you can because the more your blog is broadcast, the more visitors you’ll get. You can enter their URLs in the WordPress Settings – Writing – Update Services.
Switching Themes Is Easy
After having developed many traditional HTML websites of my own, changing the design and layout is a major undertaking, yet one that needs to be done from time to time. Unfortunately, things often get broken in that process.
WordPress makes it very easy to switch themes without affecting the data. A theme is like fancy widow dressing around your blog. The blog’s content won’t change, only the window dressing changes. WordPress is especially fun around major holidays when you can switch from summer to fall to Halloween to Thanksgiving to Christmas, and so on.
Make Your Own WordPress Themes
Developing your own WordPress theme is easy with theme development software like Artisteer. Artisteer can also make Joomla themes, standard HTML templates and more. Ever wish you could hide the sidebars completely or move them from left to right? Want a tabbed menu instead of a navigation bar? Or perhaps make a theme with rounded corners verses square? If you don’t like that “bloggy” look, you can also make a WordPress blog look like a standard website with the help of a few plugins.
If you haven’t already given WordPress a try, I encourage you to do so. If you can click on icons to run other popular software programs, you can use WordPress.